Farm a ZIP.
Own the mailbox.
Capture every lead.

Yes. Mail remains the highest-trust channel for sellers with 70–90% of recipients notice it, with response rates of 0.5–5%. Email opens land at 15–40% with response rates of 0.05–1%. The gap widens further for older, high-equity homeowners — the demographic most likely to list. Most agents quit after one or two mailers. Agents who consistently win listings mail the same neighborhood every month for years.

A farming mailer is a recurring postcard or letter sent to a defined set of homes, typically the same ZIP, neighborhood, or carrier route, to build name recognition over time. To farm with SendMailr: pick 250–2,000 homes in a defined area, schedule monthly drops (just-sold, market update, valuation offer), add a unique QR routing to your landing page, and track scans and conversions per drop. Results compound from month 3 onward.

Both. You can upload a CSV/Excel list from your CRM, MLS, or any data source, or you can ask SendMailr to assemble a homeowner list by filtering on geo, equity, ownership length, age, property type, or behavioral signals like absentee status, probate, expired listings, FSBO, or pre-foreclosure. Lists assembled by us are deduped, address-validated, and print-ready by the next business day.

The highest-performing real-estate pieces are: Just Sold and Just Listed cards (social proof on the block); market update mailers (median sale, days on market, year-over-year); home valuation offers paired with a QR landing page; handwritten-style letters for probate, absentee, and luxury; cash offer cards for investors and high-motivation segments; oversized postcards (6×9 and 6×11 outperform standard sizes).

Shared Advertising lets you split the print and postage cost of mailing a neighborhood with non-competing businesses (insurance, contractors, dentists). Every participant gets their own unique QR code, so scans and leads stay attributed individually — you share the bill, not the leads. It works well for high-cost luxury farms or large geographies where cutting the per-piece cost makes monthly cadence affordable.

Every piece SendMailr prints can carry a unique QR code routed to your destination: a landing page, valuation form, or contact page. When a homeowner scans it, the visit is logged against the specific campaign and piece. If you share a campaign with another business through Shared Advertising, each participant gets their own unique QR so leads route only to them.

Pricing is per piece with no subscription. Postcard and letter rates are shown on the pricing page and update in your order summary before you pay. Volume discounts apply automatically as your order grows. There are no setup fees and no contracts. The minimum order is 10 pieces.

Yes. License number, brokerage name, broker logo, and any required disclaimer are added once to your design or letterhead and applied to every piece across every campaign. Most state DRE and NAR compliance requirements (visible licensee identification, equal-housing logo) are straightforward to include in your design.

Direct mail and email serve different stages. Direct mail wins for cold homeowners, farming, seller-lead generation, and reaching older or high-equity owners. It builds trust and gets noticed. Email wins for warm follow-up, nurturing the leads mail generated, and staying in touch with people who already know you. The strongest campaigns use both: postcard with QR → landing page → email/text nurture → retargeting.

Print starts same-day or next business day after approval. Pieces enter the postal network one business day later. You see status per piece in your dashboard: in production, in transit, delivered.

Most agents using SendMailr mail monthly. This timing is frequent enough to build familiarity and infrequent enough to feel non-intrusive. Bi-weekly works for aggressive farms. Quarterly is the minimum viable cadence. The single biggest predictor of farming success is whether you keep mailing past month 3.

Yes. SendMailr can build lists for absentee owners, probate, pre-foreclosure (Notice-of-Default), expired listings, FSBO, seniors, high-equity homeowners, and recent buyers. These segments tend to have higher motivation and meaningfully higher response rates than blanket farms.

No. SendMailr is pay-per-piece. There is no subscription, no setup fee, and no contract. Volume discounts get automatically applied. The current rates are always live on the pricing page.